The International Tobacco Control Policy Evaluation Project (the ITC Project) is an international cohort study of tobacco use. Its overall objective is to measure the psychosocial and behavioural impact of key national level policies of the WHO Framework Convention on Tobacco Control (FCTC). The ITC Project is a collaborative effort with international health organizations and policymakers in more than 20 countries so far, inhabited by more than 50% of the world’s population, 60% of the world’s smokers, and 70% of the world’s tobacco users. In each country, the ITC Project is conducting prospective cohort surveys to assess the impact and identify the determinants of effective tobacco control policies in each of the following areas:
- Health warning labels and package descriptors
- Smoke-free legislation
- Pricing and taxation of tobacco products
- Communication and education
- Cessation
- Tobacco advertising and promotion
Visit the ITC Project website→