International Packaging Study
The International Cigarette Packaging Study is an extension of the International Tobacco Control (ITC) Policy Evaluation Project, focussing on the area of area of tobacco packaging and labelling. The emphasis of the project is on building the evidence for novel policies in low, middle, and high income countries.
The study comprises parallel experimental studies conducted in seven “high-burden” ITC countries: China, India, Bangladesh, Mexico, Republic of Korea, the United States, and Germany. The overall study consists of two studies:
Study 1. To evaluate health warnings on tobacco packages among youth and adults, including various types of warnings (text-only, graphic, testimonial, etc.)
Study 2. To examine consumer perceptions of cigarette packaging design among youth and adults, including the impact of brand descriptors (e.g., light, mild, smooth, slims), brand imagery (e.g., colors and package design), and the potential impact of “plain” or standardized packaging.
To answer these research questions, two experimental studies were conducted in each country. A mix of face-to-face and online survey modalities were used, depending on internet usage rates in each country (see below). In each study, participants were presented with images of either health warnings or cigarette packages, and asked to provide their opinions on a variety of measures. Within each country, target sample sizes were 500 adult smokers (all males in Asian countries; mix of males and females in North America and Europe) and 500 youth (250 male and 250 female in all countries) for each of study 1 and study 2.
The study comprises seven parallel studies in countries with a high burden of tobacco use: China, India, Bangladesh, Mexico, Republic of Korea, the United States, and Germany.
Click on the country links below for more information.
David Hammond, PhD, Department of Health Studies & Gerontology, University of Waterloo, Canada
Geoffrey T. Fong, PhD, Department of Psychology, University of Waterloo, Canada
Mark Zanna, PhD, Department of Psychology, University of Waterloo, Canada
Melanie Wakefield, PhD, Centre for Behavioural Research in Cancer, Cancer Council Victoria, Australia [http://www.cancervic.org.au/]
Ron Borland, PhD, Centre for Behavioural Research in Cancer, Cancer Council Victoria, Australia
Jim Thrasher, PhD, Department of Health Promotion, Education and Behavior, Arnold School of Public Health, University of South Carolina, United States, and Departamento de Investigaciones sobre Tabaco, Centro de Investigación en Salud Poblacional, Instituto Nacional de Salud Publica (INSP), Mexico
Maansi Bansal-Travers, PhD, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, United States
Ernesto Sebrie, PhD, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, United States
Mike Cummings, PhD, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, United States
Roswell Park Cancer Institute [http://www.roswellpark.org/]
Códice Comunicación Diálogo y Conciencia S.C.
Chinese Center for Disease Control and Prevention (China CDC), Tobacco Control Office [http://www.chinacdc.cn/en/]
Healis-Sekhsaria Institute for Public Health [http://www.healis.org/]
University of Dhaka [http://www.univdhaka.edu/]
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