In December 2013, Canada implemented new regulations for caffeinated energy drinks (CEDs). The regulatory measures included limits on caffeine content and new labelling requirements. CED products that complied with these requirements were granted “temporary marketing authorization,” during which time Health Canada will review the evidence and consider additional regulatory requirements.
To examine risk perceptions and patterns of use of CEDs among youth and young adults in Canada, an online survey was completed with a national sample of 12- to 24-year-olds. In 2014, a total of 2,048 young people participated in the survey: 1013 youth aged 12-17, and 1035 young adults aged 18-24. The survey was repeated in November 2015 to monitor trends in CED perceptions and use over time.
The questionnaire included a 24-hour recall task for caffeinated food, beverages, and supplements, followed by items on use of CEDs, perceptions and knowledge of CEDs (including ingredients and labelling), CED marketing, and use of CEDs with alcohol. The survey also assessed awareness of health warnings on CED containers, with an experimental component to test alternative ways of labelling health warnings.
The technical report from the baseline (2014) survey wave is now available.
The technical report from the follow-up (2015) survey wave is now available.
Read the papers:
Efficacy of Canadian health warning statements on caffeinated energy drinks: An experimental study among young Canadians.
Wiggers D, Reid JL, Hammond D.
Health Education Research 2020; Nov 22 [Epub ahead of print]. doi:10.1093/her/cyaa040.
An experimental study on perceptions of energy drink ads among youth and young adults in Canada.
Wiggers D, Asbridge M, Baskerville NB, Reid JL, Hammond D.
Appetite 2020; 146: 104505 [Epub 2019 Nov 2]. https://doi.org/10.1016/j.appet.2019.104505.
Exposure to caffeinated energy drink marketing and educational messages among youth and young adults in Canada.
Wiggers D, Asbridge M, Baskerville NB, Reid JL, Hammond D.
International Journal of Environmental Research and Public Health 2019; 16(4): 642. https://doi.org/10.3390/ijerph16040642.
Exposure and perceptions of marketing for caffeinated energy drinks among young Canadians.
Hammond D, Reid JL.
Public Health Nutrition 2018; 21(3): 535-542 [Epub 2017 Nov 20]. doi: 10.1017/S1368980017002890.
Consumption of caffeinated energy drinks among youth and young adults in Canada.
Reid JL, McCrory C, White CM, Martineau C, Vanderkoy P, Fenton N, Hammond D.
Preventive Medicine Reports 2016; 5: 65-70.
